News and advice on branding, film, merchandise and marketing from the FPW Media studio.
Over the years, Black Friday advertising has become a digital stampede. Your customers’ feeds are overflowing with flashing countdowns, urgent banners, and “last chance” offers blended into an endless scroll
Despite what you may hear, Search Engine Optimization isn’t dead. But it’s certainly now what it used to be. There was a time when “SEO” essentially just meant completing a
What Is Custom GPT Training? While AI models like OpenAI’s ChatGPT have certainly revolutionized the way businesses interact with data, automate processes, and personalize experiences, generic AI models often lack
Introduction: AI’s Evolution—From Buzzword to Business Essential Artificial Intelligence is here, now, and transforming industries at lightning speed. From streamlining operations to elevating customer experiences, AI is proving to be
FPW Media Ranks No. 64 on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2023 – Adweek today ranked FPW Media no. 64 in
Navigating a transitional time within a company comes with many challenges, especially when it comes to communicating that transition to a target audience. As many companies look to adopt environmentally-friendly
In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen
Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in
Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication
Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and
FPW Media, a comprehensive digital marketing agency and creative studio in Springfield, Ore., has become carbon neutral to do its part in helping the environment. With the transition to digital
FPW Media Ranks No. 45 on Adweek 75: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2022– Adweek yesterday ranked FPW Media no. 45 in its
In today’s age of increasingly more modernized technology as well as greater accessibility to the benefits this technology has to offer, advertising copywriting is beginning to trend away from consumers
Springfield, Ore., October 26, 2022 – With its second season of competition for 2022 concluded, the Vega Digital Awards has released its list of winning contenders. Over 1000 submissions
Springfield, Ore., September 6, 2022 – The Season 2 winners for the 2022 MUSE Creative and Design Awards had been officially announced by the International Awards Associate (IAA). With well
How to transition a small business into a thriving medium-sized business. Starting a business is a marathon—not a sprint. According to the U.S. Small Business Administration Office of Advocacy, 78.6%
Adweek Announces 2020 Adweek 100: Fastest Growing Companies FPW Media Ranks No. 23rd on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 313% NEW YORK, October 5, 2020– Adweek today ranked FPW
At FPW Media, we have been utilizing Trello for over four years to organize client projects, track project status, assign projects to team members, deliver feedback on projects,
At face value, Slack is a tool for communication across an organization. Slack allows team members to share links directly with other team members, start private group conversations known
With orders to stay home and avoid all unnecessary travel, many organizations are increasingly relying on remote processes. Fortunately, there are many programs designed to facilitate remote collaboration—and we
As a business owner, your most effective sales team is a satisfied and excited customer base that echoes your brand messaging and promotes your product to the people they know.
The Challenge FPW Media was invited to collaborate with Safariland Group in a visual-arts-based initiative to address and reduce the saddening quantity of veteran suicides that occur after these
Imagine I presented you with a graph, and then two weeks later, I asked you to tell me what was on that graph. Would you be able to do it?
The quality of digital imagery is always changing. Today you will hear terms like HD, HDR, 4K, and 8K in the same breath. It is easy to tune out all
An innovative form of signage is promising to transform the marketing realm—the silicone edge graphic (SEG). This cutting-edge branding tool displays superior-quality images in a dynamic fashion while remaining both
Task: The Papé Warehouse Design Center is a fully integrated, cutting-edge facility that constructs system design for a wide-variety of warehouse solutions. All done under one roof, the design center