News and advice on branding, film, merchandise and marketing from the FPW Media studio.
At a certain point, every growing business comes to the same crossroads. You hire outside marketing help with high expectations. The work gets done, the invoice paid, but a few
With client dinners, team celebrations, year-end deadlines, and a calendar that fills up overnight, Q4 moves fast. In the rush, holiday gifting often becomes a last-minute box to check, which
Over the years, Black Friday advertising has become a digital stampede. Your customers’ feeds are overflowing with flashing countdowns, urgent banners, and “last chance” offers blended into an endless scroll
Despite what you may hear, Search Engine Optimization isn’t dead. But it’s certainly now what it used to be. There was a time when “SEO” essentially just meant completing a
What Is Custom GPT Training? While AI models like OpenAI’s ChatGPT have certainly revolutionized the way businesses interact with data, automate processes, and personalize experiences, generic AI models often lack
Introduction: AI’s Evolution—From Buzzword to Business Essential Artificial Intelligence is here, now, and transforming industries at lightning speed. From streamlining operations to elevating customer experiences, AI is proving to be
FPW Media Ranks No. 64 on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2023 – Adweek today ranked FPW Media no. 64 in
Solid marketing strategies should include a diverse range of tactics and channels for reaching your target audience. This extends to social media as well. With the ever-evolving nature of social
Navigating a transitional time within a company comes with many challenges, especially when it comes to communicating that transition to a target audience. As many companies look to adopt environmentally-friendly
In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen
Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in
Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication
Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and
FPW Media, a comprehensive digital marketing agency and creative studio in Springfield, Ore., has become carbon neutral to do its part in helping the environment. With the transition to digital
FPW Media Ranks No. 45 on Adweek 75: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2022– Adweek yesterday ranked FPW Media no. 45 in its
In today’s age of increasingly more modernized technology as well as greater accessibility to the benefits this technology has to offer, advertising copywriting is beginning to trend away from consumers
[vc_row][vc_column][vc_column_text]When it comes to tradeshows, there are dozens of important elements that go into creating a successful booth for your brand. From finding an eyecatching design to developing the proper
Springfield, Ore., October 26, 2022 – With its second season of competition for 2022 concluded, the Vega Digital Awards has released its list of winning contenders. Over 1000 submissions
The full list of Season 2 winners for the 2022 MUSE Creative and Design Awards had been officially announced by the International Awards Associate (IAA), marking the end of the
[vc_row][vc_column][vc_column_text]Springfield, Ore., September 6, 2022 – The Season 2 winners for the 2022 MUSE Creative and Design Awards had been officially announced by the International Awards Associate (IAA). With well
[vc_row][vc_column][vc_column_text]Friends of mine got me a 20-sided die that had some rather stereotypical “art direction” quotes on each face. “More whitespace” and “I’ve seen it before” along with other funny
[vc_row][vc_column][vc_column_text]In becoming better storytellers and brand stewards, business owners must first look inward and take the time to intentionally develop the defining narrative behind their brand, the “Why would someone
[vc_row][vc_column][vc_column_text]What commonalities are there between jelly and marketing? Well, probably not much of anything on the surface—unless you are advertising fruit preserves—but bear with me for a moment. It’s 6:00
[vc_row][vc_column][vc_column_text]How to transition a small business into a thriving medium-sized business. Starting a business is a marathon—not a sprint. According to the U.S. Small Business Administration Office of Advocacy, 78.6%
[vc_row][vc_column][vc_column_text]Millennials. You know the word. From news articles to Twitter threads—this is a prevalent topic of conversation. Whether discussing millennials and technology, millennials and entitlement, or millennials and work ethic—they
[vc_row][vc_column][vc_single_image image=”22032″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1607639679186{margin-top: 15px !important;}”]In spite of the obstacles that 2020 has thrown in all of our paths, FPW is proud to have been able to sustain upward
[vc_row][vc_column][vc_column_text] Adweek Announces 2020 Adweek 100: Fastest Growing Companies FPW Media Ranks No. 23rd on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 313% NEW YORK, October 5, 2020– Adweek today ranked FPW
[vc_row][vc_column][vc_column_text] Originally from the Central Valley in California, Jordan moved to Virginia to pursue a degree in Marketing from Liberty University but quickly discovered that his true passion was Graphic
[vc_row][vc_column][vc_column_text] Before moving to Eugene, Oregon for school, Lizbeth lived in the small, rural town of Glendale, Oregon. Though small, this town offered her the opportunity to grow as a
[vc_row][vc_column][vc_column_text] Joe has a passion for people, an eye for design, and a lowkey addiction to coffee. Joe always keeps his plate full by traveling with his wife, singing and
[vc_row][vc_column][vc_column_text] At FPW Media, we have been utilizing Trello for over four years to organize client projects, track project status, assign projects to team members, deliver feedback on projects,
[vc_row][vc_column][vc_column_text] At face value, Slack is a tool for communication across an organization. Slack allows team members to share links directly with other team members, start private group conversations known
[vc_row][vc_column][vc_column_text] With orders to stay home and avoid all unnecessary travel, many organizations are increasingly relying on remote processes. Fortunately, there are many programs designed to facilitate remote collaboration—and we
As a business owner, your most effective sales team is a satisfied and excited customer base that echoes your brand messaging and promotes your product to the people they know.
The Challenge FPW Media was invited to collaborate with Safariland Group in a visual-arts-based initiative to address and reduce the saddening quantity of veteran suicides that occur after these
Imagine I presented you with a graph, and then two weeks later, I asked you to tell me what was on that graph. Would you be able to do it?
[vc_row][vc_column][vc_column_text]The Challenge Seneca Family of Companies was established in 1954 and has carried a renowned legacy for being a family-owned and sustainable business. The name Seneca and even their iconic
The quality of digital imagery is always changing. Today you will hear terms like HD, HDR, 4K, and 8K in the same breath. It is easy to tune out all
Paul was born and raised in Texas. Moving frequently gave him the opportunity to experience a diverse range of perspectives from a variety of people and cultures throughout the state.
Born and raised in the Eugene-Springfield, Oregon area, Gwendolynn has had a lifelong interest in communication, organization, and design. A part-time job in high school working for a small printing
[vc_row][vc_column][vc_column_text] As an up-and-comer to the World of Media, Aron quickly learned the tricks of the trade as he joined the team as a Fulfillment Specialist. Born in Medford, raised
FPW Media Vice President Adam Plantenberg has had an integral role in the growth of FPW Media over its lifetime. His superpower? People skills. Adam’s first job was at Dutch
Sam grew up spending his days in a video rental store in Eugene, Oregon. It was there that he discovered his passion for film. After exploring different majors in college,
Born and raised in California, Samantha first visited Oregon during a family vacation in 2006. During that trip, she fell in love with the state and all it has to
Born and raised in Eugene, Gabriel is currently studying Business Administration at Lane Community College. He has always had an interest in must-have limited shoes from brands such as Nike
Caitlin is a small-town gal from Junction City, Oregon with a passion for problem-solving and an eye for detail. She began her office experience at Northwest Christian University as an
We are excited to welcome Chelsey Young to the FPW Media Team. Chelsey is our copywriter and project assistant. With a Bachelor’s Degree in Communication Studies from Westmont College, Chelsey
To the layperson, his work may appear to consist of arbitrary and repetitive entry of letters and numbers—but web designer Camaron Ornelas is truly a creative in every sense of
An innovative form of signage is promising to transform the marketing realm—the silicone edge graphic (SEG). This cutting-edge branding tool displays superior-quality images in a dynamic fashion while remaining both
We are proud to announce FPW Media’s newest Project Manager, Cally Jacobson. Cally brings an extensive marketing background to FPW Media. She owes a big part of her experience and
[vc_row][vc_column][vc_column_text]Task: After Anjuna Medicine opened their doors in 2015, they tasked FPW Media to shape their brand, raise clinic awareness and build customer base. As a new and independent Chinese
[vc_row][vc_column][vc_column_text]Task: FPW Media was approached by Gold Rush Nugget Bucket (GRNB) during the business’s infancy. GRNB had just patented a unique gold panning kit and requested an effective way of
[vc_row][vc_column][vc_column_text]Task: Olsson Industrial Electric has been providing electrical engineering services in Oregon for more than 25 years. However, they’ve never truly invested in developing their brand or online presence. Upon
[vc_row][vc_column][vc_column_text]Task: The Papé Warehouse Design Center is a fully integrated, cutting-edge facility that constructs system design for a wide-variety of warehouse solutions. All done under one roof, the design center
[vc_row][vc_column][vc_column_text]Task: Seneca Sawmill came to FPW Media looking for a way to reinvent their marketing, while appealing to a wider audience through the community. As one of the oldest timber
[vc_row][vc_column][vc_column_text]Task: The Papé Group selected FPW Media to be their creative partner in preparation for the 2017 Randy Papé Oregon Advanced Strategy Leadership Symposium. Hosted at the University of Oregon,
As brand builders, we are constantly experimenting with creative innovation on behalf of our clients. To remain successful in content creation, we must continue to artfully fuse technology, brand and
[vc_row][vc_column][vc_single_image image=”13534″ img_size=”full” alignment=”center”][vc_column_text] By now you probably know we are huge RED fanatics. After getting our hands on this equipment in 2015, it’s nearly impossible to put it down.
[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Overall, we had a blast working on this project—making it all the more sweet to announce that we’ve won a couple creative awards to go along with it. We’re
The champagne is gone, the confetti is swept and the decorations are packed away—2017 has officially begun. It’s a new year and with that, an exciting new chapter. But before
We are happy to introduce Colton Stickler as FPW’s newest Project Manager. He’s a people person, a problem solver and a Springfield native. We’ve worked with Colton before in
Meet Cassidy Davis, FPW’s newest project manager. A former Linfield College student, Cassidy comes from a communications background. After graduating, she began freelance work in videography and creative writing,
We are proud to announce that FPW has added another RED Digital Cinema camera. This time, we’ve added the much-anticipated Red Epic-W 8K S35 to our collection. Released
FPW Media is joining the world of Virtual Reality! We recently purchased The GoPro Omni VR System. The GoPro Omni is the easiest way to capture incredible 360° video.
Owen Garitty is the founder and lead creator at FPW Media. Young, bright, and charming, he is the force behind the decisions at FPW, both business and creative. Though he
A case study of the recent video project for Gold Rush Nugget Bucket. Watch The Video Now
60 seconds of what FPW Media has been up to lately!
At FPW Media, we constantly strive to offer our clients the latest technology for their projects. We are proud to announce that we have added a revolutionary new camera to