News and advice on branding, film, merchandise and marketing from the FPW Media studio.
At a certain point, every growing business comes to the same crossroads. You hire outside marketing help with high expectations. The work gets done, the invoice paid, but a few
Over the years, Black Friday advertising has become a digital stampede. Your customers’ feeds are overflowing with flashing countdowns, urgent banners, and “last chance” offers blended into an endless scroll
FPW Media Ranks No. 64 on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2023 – Adweek today ranked FPW Media no. 64 in
Solid marketing strategies should include a diverse range of tactics and channels for reaching your target audience. This extends to social media as well. With the ever-evolving nature of social
Navigating a transitional time within a company comes with many challenges, especially when it comes to communicating that transition to a target audience. As many companies look to adopt environmentally-friendly
In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen
Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication
Last week, FPW Director of Client Strategy Joe Liebersbach attended Adweek’s Convergent TV event in New York City. The event offered a chance to learn about the latest trends and
FPW Media Ranks No. 45 on Adweek 75: Fastest Growing with Three-Year Revenue Growth of 122% Springfield, Oregon, October 24, 2022– Adweek yesterday ranked FPW Media no. 45 in its
When it comes to tradeshows, there are dozens of important elements that go into creating a successful booth for your brand. From finding an eyecatching design to developing the proper
Springfield, Ore., September 6, 2022 – The Season 2 winners for the 2022 MUSE Creative and Design Awards had been officially announced by the International Awards Associate (IAA). With well
In becoming better storytellers and brand stewards, business owners must first look inward and take the time to intentionally develop the defining narrative behind their brand, the “Why would someone
What commonalities are there between jelly and marketing? Well, probably not much of anything on the surface—unless you are advertising fruit preserves—but bear with me for a moment. It’s 6:00
How to transition a small business into a thriving medium-sized business. Starting a business is a marathon—not a sprint. According to the U.S. Small Business Administration Office of Advocacy, 78.6%
Millennials. You know the word. From news articles to Twitter threads—this is a prevalent topic of conversation. Whether discussing millennials and technology, millennials and entitlement, or millennials and work ethic—they
Originally from the Central Valley in California, Jordan moved to Virginia to pursue a degree in Marketing from Liberty University but quickly discovered that his true passion was Graphic
Before moving to Eugene, Oregon for school, Lizbeth lived in the small, rural town of Glendale, Oregon. Though small, this town offered her the opportunity to grow as a
Joe has a passion for people, an eye for design, and a lowkey addiction to coffee. Joe always keeps his plate full by traveling with his wife, singing and
The Challenge Seneca Family of Companies was established in 1954 and has carried a renowned legacy for being a family-owned and sustainable business. The name Seneca and even their iconic
Task: After Anjuna Medicine opened their doors in 2015, they tasked FPW Media to shape their brand, raise clinic awareness and build customer base. As a new and independent Chinese
Meet Cassidy Davis, FPW’s newest project manager. A former Linfield College student, Cassidy comes from a communications background. After graduating, she began freelance work in videography and creative writing,