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FPW Media

Work / Retail & Product

Baker’s Boots & Clothing Website Redesign

Client
Baker's Boots & Clothing
Work
Brand, Films
Industry
Retail & Product
Baker’s Boots & Clothing online store on several devices

A local retailer, Baker’s Boots & Clothing, was in need of a new website that better represented their brand while offering an increasingly user-friendly experience for customers.

The Challenge

A local retailer, Baker’s Boots & Clothing, was in need of a new website that better represented their brand while offering an increasingly user-friendly experience for customers. The antiquated architecture of the existing website made it subject to higher-than-average downtime, while including many redundancies in the processing and fulfillment processes. It was also expensive to maintain and did not include sufficiently reliable analytics. Customers were faced with a difficult-to-navigate website that was not mobile optimized and offered only limited payment and custom boot options.

The Results

The FPW team designed and launched a high-functioning and intentionally designed website which received a highly favorable response from customers. Within 10 minutes of the launch of the new Baker’s website, the client received their first online order through the updated platform. Compared with the former website, the new website experienced a 13% decrease in bounce rate, a 60% increase in e-commerce conversion rate, a 266% increase in transactions, and an increase in revenue of 290% compared with the same week during the previous year.

  • Hand holding brown leather lace-up boots
  • Tan suede boot stepping on pavement
  • Hands lacing a work boot on gravel
  • Hand carrying work boots by the laces
  • Man holding black suede boots by laces
  • Young man sitting on picnic bench in boots
  • Boots dangling over weathered concrete wall
  • Hand holding brown lace-up leather boots
  • Hands presenting croc-embossed leather boot
  • Black suede boots held by the laces
  • Close-up of brown boot with heel stamp
  • Worn brown leather boots and cuffed jeans
  • Seated man in tan boots at picnic table
  • Brown moc-toe boots walking by brick wall
  • Tan moc-toe boots with rolled jeans (portrait)
  • Hiking boots dangling against weathered wall
  • Close-up of tan hiking boots mid-air
  • Tan suede work boots, crossed legs, Baker's Boots
  • Man lacing tan boots at picnic table
  • Walking feet in brown boots by brick wall
  • Black leather hiking boot on gravel
  • Dangling legs in black lace-up boots
  • Black boots dangling over grungy wall
  • Brown leather boot held on palm

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